Job Summary
Reporting directly to the the Head of Earned Media, the Senior Earned Media Analyst oversees all coordination of his team to ensure that all marketing production is performed at the highest quality and timeliness.
Main Responsibilities
• Responsible for production output, and ensuring that production standards remain high and ahead of the curve (with the Practice Leads)
• Coordinating with marketing production leaders to meet ongoing overall production demands of the organization
• Coordinate with Head of Earned Media and Digital Business Planning & Operations Manager to assign tasks to appropriate team members
• Question inbound tasks strategically and suggesting tasks and alternatives when appropriate
• Contribute Earned & Owned channels insights (content/SEO)
• Write POVs on specific projects/R&D/topics.
• Q&A, ensure that high quality is maintained on templates.
• Review all client inbound tasks.
Requirements
• Bachelor’s degree required
• 3-5 years experience in professional setting, ideally 2 years in digital agency setting
• Bilingualism (French, English)
• Experience in managing complex earned/paid media initiatives
• Solid background in content and SEO : Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc)
• A good general understanding of all digital marketing tactics (PPC, Display Media, Affiliates, Feeds, Mobile, Social and Attribution)
• Proven familiarity with HTML/CSS, basic server functions, and the definitions and SEO implications of advanced website techniques (AJAX, Flash, HTML 5)
• Proven knowledge of website technologies such as platforms and CMSs preferred
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Experience with digital marketing tools like Brightedge, Advanced Web Ranking, AHref, • Cognitive SEO, Google Webmaster Tools, Moz.com suite….
• Ability to measure and understand the effectiveness of marketing production against project KPIs, and offer solutions and ideas to improve upon them
• Self-driven, thrives in an autonomous and results-based environment
• Ability to effectively communicate ideas, tactics and results in a fast-paced team-oriented environment
iProspect has an ultra-comfortable ergonomic chair available and we are looking for a highly skilled individual to sit on it.
