YOUR MAIN FUNCTIONS
- Establish and implement an effective content strategy on social and web platforms in order to promote the brand.
- Monitor the brand's reputation on social networks (corporate brand and employer).
- Create social campaigns specific to certain events or that promote brand positioning.
- Establish content calendar and timelines.
- Supervise the agency specializing in social media.
- Reach and increase our target audiences on different platforms, including Facebook, Twitter, LinkedIn, Glassdoor, etc.
- Analyze, generate and present monthly statuses on the performance of different platforms and campaigns.
- Ensure strategic watch and stay abreast of the latest trends in digital communication.
- Other tasks assigned / required.
YOUR QUALIFICATIONS AND SKILLS
- University or technical degree in a relevant field.
- Minimum 7 years of experience in digital marketing / communication.
- Strong experience in developing content strategies.
- Excellent understanding and use of social media and in-depth knowledge of digital communication trends.
- Ability and experience in planning and implementing communication programs in complex business environments.
- Superior organizational skills and the ability to simultaneously manage multiple projects with tight deadlines.
- Excellent knowledge of English and French
- Sense of design, visual presentation and good popularizer.
- Interest in collaborating with the communications team on various projects.
- Experience in a multinational and listed company would also be an important asset.