Reporting to the Managing Director of the Healthy Brains for Healthy Lives Initiative, and working closely with the Office of Sponsored Research and the Office of the Vice-Principal, Research and Innovation, the Communications and Events Officer develops and implements communications plans intended to inform, promote and engage internal and external publics.
The incumbent will be tasked with supporting the communications, marketing, branding, and public affairs needs of HBHL, while overseeing the HBHL website and day-to-day social media activity. In addition, s/he will act as liaison with stakeholders (researchers, senior officials, external McGill units, students), and will plan and organize special events and projects in a manner consistent with the University’s mission and communications priorities.
Website and social media management:
- Prepares and disseminates information concerning the HBHL’s research, funding, events and other activities through press releases, web articles, ads, periodicals, brochures, posters, slides, and audio and visual communication media.
- Ensures the HBHL web presence reflects best practices. Performs daily maintenance of site.
- Manages the HBHL Twitter feed.
- Monitors analytics for Twitter and website activity in order to provide data-driven feedback and recommendations.
- Identifies opportunities for HBHL’s online and social media presence in order to develop new content and expand readership.
Communications and marketing management:
- Stays abreast of the communications needs of HBHL, as well as of the major developments in the Office of the Vice-Principal, Research and Innovation (OVPRI).
- Collaborates closely with communications teams in the OVPRI, the Office of the Vice-Principal (Communications and External Relations), and the Montreal Neurological Institute to ensure that HBHL is appropriately represented in all external and internal publications.
- Participates in the development and implementation of policies and new communications initiatives that support the strategic direction of HBHL by following new developments and trends in the field.
- Establishes strategic partnerships with campus communications units and in-house designers, and coordinates production of communications and promotional materials (i.e. invitations, event schedules, banners, PowerPoint slides, on-line advertisements and other targeted campaigns). Conducts research for press releases, messaging documents and other media-focused materials.
- Assists in the preparation of briefings and speeches for the HBHL Scientific Director, Managing Director, and other senior administrators.
- Drafts official correspondence on behalf of HBHL.
- Prepares and disseminates the HBHL e-newsletter.
- Manages the HBHL mailing lists.
- Responsible for the organization and the smooth functioning of HBHL’s annual research symposium and other key events (prepares the program, reserves facilities, liaises with vendors and guests, remains on-site during the event to ensure timely response to issues).
- Promotes HBHL events, and ensures quality electronic and print material (invitations, programs, flyers, etc.).
Minimum Education & Experience:
Undergraduate degree; Three (3) years related experience.
Other Qualifying Skills and/or Abilities:
- Excellent journalistic writing and editing skills. Ability to conduct research
- Exceptional attention to detail required to prepare documents that are consistently of the highest quality in terms of content, format, and design
- Experience in successfully developing and implementing communications plans in a higher education, health care or nonprofit environment
- Experience in events planning
- Creativity and ability to see communications and marketing issues from multiple perspectives
- Ability to work autonomously and as part of a team in a fast-paced, deadline-oriented environment
- Demonstrated professionalism and discretion; exceptional interpersonal skills
- Strong organizational skills; detail-oriented; able to anticipate possible difficulties, troubleshoot and implement solutions
- Proven ability to work with computer applications and tools related to the field of communications (Microsoft Office, Adobe Suite, social media, etc.), as well as databases and presentation software
- Experience with photography, podcasting and/or video production an asset
- Experience with Drupal and HTML
- Background in health sciences/science an asset
- English and French, spoken and written
Reference Number: MR0825
Reporting To: Managing Director, Healthy Brains for Healthy Lives
Salary Range: (Grade 04) $50,300 - $62,900 (midpoint) - $81,800
Faculty/Unit: Vice-Principal (Research and Innovation)
Position Type: Full-Time
Hours per Week: 33.75