En cette première journée au Festival international de la créativité de Cannes, l'agence Rethink fait le plein de shortlists avec pas moins de 28 nominations dans huit grandes catégories. Voici le décompte:

OUTDOOR
Molson See My Name | Corporate Purpose and Social Responsibility
Molson See My Name | Cultural Engagement

HEALTH & WELLNESS
Telus GameRx | Brand-Led Education and Awareness

ENTERTAINMENT FOR SPORTS
Knix Sport Your Period | Sports Live Experience
Knix Sport Your Period | Diversity and Inclusion in Sport
Molson Paid Through Parents | Fan Engagement/Distribution Strategy
Molson Paid Through Parents | Influencer and Co-creation
Molson Paid Through Parents |  Brand Partnerships, Sponsorships and Collaborations
Molson Paid Through Parents | Partnerships with Sports Talent
Coors Light Coors Light | Influencer and Co-creation
Coors Light Coors Light | Challenger Brand
Coors Light Coors Light | Breakthrough on a Budget

DIGITAL CRAFT
IKEA U up? | Personalised Storytelling & Experience

MEDIA
Heinz Can't Unsee It | Consumer Goods
Heinz Can't Unsee It | Innovative Use of Influencers / Creators
Heinz Can't Unsee It | Use of Brand or Product Integration into a Programme or Platform

SOCIAL & CREATOR
IKEA U up? | Innovative Engagement of Community
IKEA U up? | Social Commerce
IKEA U up? | Use of Humour
IKEA U up? | Breakthrough on a Budget
Molson Paid Through Parents | Sponsorship and Brand Partnership
Molson Paid Through Parents | Single-Market Campaign
Heinz Can't Unsee It | Consumer Goods

ENTERTAINMENT
Heinz Can't Unsee It | Brand Partnerships, Sponsorships & Collaborations

DIRECT
IKEA U up? | Use of Social Platforms
IKEA U up? | Challenger Brand
IKEA U up? | Breakthrough on a Budget
Heinz Chip Dip | Experience Design