Building on its esteemed reputation in Montreal, Colossale ushers in a bold new era. Gabriel Roussil has joined as a Partner and Executive Producer, a fresh lineup of directors has been unveiled, and a new tagline, “A New Day to Dare,” has been introduced. These strategic moves signal a daring, forward-thinking evolution for the established production house.

“With these additions, we’re not just expanding; we’re elevating our legacy,” articulates Vlad Cojocaru, Founder and Executive Producer. “Every day, every project, every instant offers a chance to push boundaries, to evolve—a challenge we eagerly embrace. Daring defines us. Because for us, to dare today is to define tomorrow.” Colossale has no borders. Their production prowess spans high-profile projects such as a FIFA World Cup campaign, a narrative trilogy for artist Daniel Arsham by Adidas Originals, iconic Drake music videos, and collaborations with global giants like Cirque du Soleil, Air Transat, Prada, Via Rail, and Instagram.

Yet, the heart of Colossale’s success isn’t just in the grandeur of their projects but in the challenges they overcome. They understand the intricate dance of agency relationships, from the initial pitches to the final production. Instead of sitting across the table, they prefer to sit side by side, crafting stories out of sheer passion for the work. They aren’t just service providers; they are partners.

This ethos of partnership extends to the care and attention Colossale provides to its agency clients. True collaboration begins from Day 0, from conceptualization to final delivery. Vlad says, “We’re inspired by heartfelt care rather than just ticking boxes.” At Colossale, it’s not about big promises; it’s about truly understanding what a project needs and pouring heart and soul into it. They don’t just aim to meet expectations; they try to blow them out of the water. This dedication makes agencies feel more than just clients; they feel like part of the Colossale family.

Building on this sense of family, Gabriel emphasizes, “Our diverse roster of directors is what truly sets us apart. They’re our strength. Colossale has always been about empowering talented individuals, allowing them to craft purposeful stories that resonate universally yet remain unique. It’s this approach that attracts global agencies and brands—it’s what drew me in.”

Colossale’s powerhouse lineup includes both new and seasoned directors, including Benny Nicks, Stefanie Soho, Karim Huu Do, Will Niava, CLIQUA, Derek Branscombe, Francesco Calabrese, HELMI, Hypno, Alexis Belhumeur, Aimé Irabahaye, and Maïlis. This eclectic force underscores Colossale’s dedication to versatility and defiant storytelling that cuts through the noise.

From their hub in Montreal’s historic district, Colossale consistently delivers ambitious projects, harnessing an impressive synergy of local and international talent. Their vision is clear: spotlight Montreal’s brilliance on the global stage and, in turn, bring the world to Montreal. In doing so, Colossale cements its reputation as a production powerhouse that bridges cultures and shatters boundaries.

With Gabriel Roussil on board, an injection of fresh talent, and an unwavering commitment to daring each and every day, Colossale is set to empower brands and clients to define tomorrow.