GTB

    Media Manager

    Publiée le 28 août 2017

     Cette offre est expirée

    GTB

    This position will lead strategic media planning across various lines of business and be the primary client contact on day-to-day media operations. The role requires experience in strategy/planning in all channels, with an emphasis on digital, including direct senior client experience. You will be an expert on the client’s business and a leader on the full service team. Full proficiency in French is a requirement for this opportunity.

    Responsibilities and Duties:
    Media Strategy

    • Responsible for the development of integrated media plans and presenting to senior clients. 
    • Tracking and reporting on KPIs; Manage ongoing campaigns and media owner relationships confidently and competently
    • Keep up to date with new media, trends, technology, and test new features
    • Research market trends and vendor updates as it pertains to digital and traditional media. Be at the forefront of industry news and agency POV’s on the changing landscape. 
    • Strong understanding of the target audiences' attitudes, behavior and perceptions using a variety of market information and research data
    • Achieve a level of relationship with clients whereby they trust and value opinions and advice on their marketing activity
    • Meet commitments and complete tasks as agreed and within agreed timeframes
    • Key liason on media projects between partners agencies (buying, programmatic, search).

    Leadership & Management

    • Lead the day-to-day client relationship, campaign or project development and execution
    • Manage planning and execution of media campaigns including client requests, budget tracking and ongoing plan maintenance.
    • Set and manage expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
    • Provide consistent and effective support and communication to the Media team
    • Participate in ideation sessions (that are not necessarily on their specific client base)
    • Ensure team communications are delivered in a timely manner to all participating members
    • Develop a thorough understanding of process, financial tracking and project management.

    Required Skills, Knowledge & Attributes:

    • 6+ years’ experience in media planning with an emphasis on digital
    • Full proficiency (written and spoken) in French
    • Knowledge and experience of how to successfully plan & execute brand & retail campaigns
    • Experience developing creative ad testing strategies to improve on key metrics (CPC, CPL, PPC)
    • Proficient with Microsoft Excel, Word, PowerPoint, and reporting on social platforms.
    • Solid understanding of media planning concepts, reporting and processes
    • Detail-oriented and well organized
    • Solid time management skills and the ability to multi-task, manage concurrent projects and work successfully under pressure
    • Able to understand and take direction
    • Sound communication skills (written and verbal); Ability to conduct oneself in an office-appropriate/professional manner
    • Pro-active, Resourceful and self-motivated

    Requisition ID: 021502

    GTB

    • Adresse : 60 Bloor Street West
      Suite 800
      Toronto (ON), M4W 3B8
    • Site internet : http://www.gtb.com